Annie’s Bakery - Branding

Adobe Photoshop
Adobe IllustratorAnnie’s Bakery is an ode to my childhood - my mother used to run a baking business out of our home, where she sold homemade cheesecakes, cookies and brownies. This project is giving her the branding that reflects her and her business, something comforting and playful. 


My mom used to draw notes on Post-Its and put them in my lunch every day, so the color palette and overall design of the stickers, menu and packaging alludes to those brown paper bags. The designs on the stickers themselves were handdrawn by Annie herself.  In a world of increasingly sterile branding, Annie’s is whimsical, playful and, as always,  made with love. 

Prev    Next